A Proposal to Howard Schultz.. from (me!) sandra, tvgp #warriors @writeousmom
and so yesterday, popped in a local starbucks -and here we go again, with the marketing of the blondesremember the brew crawl?
anyway, having seen the interview of howard schultz by
ive always been a fan. a grateful fan. he was employing people, offering fair wages and providing health benefits to part-time employees when we needed it the most;
when unemployment was skyrocketing, and benefits were hard to come by, crazy expensive even for full time employees
when a number of companies were employing only part-time employees, and not even offering full time positions exactly so they could avoid providing health benefits
so -he seemed like a hero to (me!). /but so did
but, let me speak as if..
and get more importantly just to the point; my proposal: and ive slipped these photos in here in hopes you might notice
no blonds. but can you make out what my custom designed t-shirt reads? on the back, I have my website: WriteousMom.com, and on the front!
proverbs 16:31.
gray hair is a crown of splendor. it is attainted in the way of /writeousness
***
now, good God, I am not unaware, as an entrepreneur and consumer myself, living in the 21st century
as a poet, and appreciator of the power of words
I am not unaware that calling a beverage, like gray-haired lady, might dampen sales figures
but!
as I mentioned before.. even the apostles were masters of the euphemism..
so, we have two possibilities here for honoring my demographic.. who do,
well, I am without a power point presentation, or any actual fact-checked numbers,
but, i'm pretty confident [there's two wonderful adjectives for beverages..] that we,
women and men 50+.. let me be more inclusive and not gender specific and say, people..
people 50+ /while that category still exists.. because with artificial intelligence and augmented reality, I believe even 'people' has an expiration date..
anyway, people over 50:
we spend time and money at starbucks on ourselves, friends, children, spouses, siblings..
and even, literally! on our friend's children's spouses siblings! we are generous gift-givers
I see it all the time.
anyway,
here we go: two drink name possibilities:
1. the crown.
2. splendor
and, now, the same way a % people rush to judge and criticize starbucks..
I can already hear the nay-sayers because I am referencing the Bible, but!
I mean, I am a Christian, with American values, who whole-heartedly supports freedom of religion;
these are secular-friendly words, are they not: Crown. Splendor.
it would be like, attractive to the general public -and, at the same time! appreciated, in an insiders way, by Bible literate people over 50
/although, I must say.. even pastors/ministers, and long, long time church goers, and bible study leaders have to ask me, what is proverbs 16:31?
"only the entire middle row of your church people! and I blend write in.."
anyway,
I see how you appreciate and use, a couple, two or three adjectives to describe each drink, once you have come up with the name it is ordered by
so, how fun! ive been thinkin' on this for a whole day now, wonderful attributes/qualities/euphemisms/adjectives that describe people over 50..
people who have 5 decades + worth of experience here on the planet... "that's it!"
the crown: experienced,
and you can't live 50+ years without facing and overcoming a large number of... "that's it!"
the crown: experienced, confident, writeous & sexy /jumped ahead, and will go unexplained.. because we must keep moving...
and, now
splendor:
/isn't this so exciting.. the way these words sound, roll off the tongue, fill the air space in the coffee shop
"that's it!"
splendor: magnificent and exciting
let's practice and imagine together, shall we:
"yes, I would like my crown.. {and then the royal crown! with the works.. of course}
"give me a double-shot of splendor...
"i'd like to gift a crown to...
and then, barista to customer, " [ "name.. your crown is ready, or.. come and get your crown.. you've earned it..]
"you deserve a crown... ...lead the way...
"starbuck's splendor awaits...
****
yes, so that is my first proposal.
but, anyone who knows and reads me, knows!
-there's more where that came from
so, my second proposal
to somehow marry...
I mean it is perfect! /wait, let's add that word too.. it is one of my favorite, favorite
but, if you use the word perfect. -well, it's going to need its very own, new drink name..
you don't want to use it as an add-on, know what I mean,
you wouldn't say, for example, experienced, fun and sexy and perfect..
if something is perfect, that is the one and only word you use
{drink name}, perfect.
or, maybe, that could be the drink name itself, yes!
"make it perfect" "I want mine perfect" "[name.] perfection for you...
but, back to proposal number two..
dear howard schultz, my hero, hire-er of masses of people, -giver-er of health benefits to part time employees, care-er of not just numbers and sales, but people,
if we could somehow marry, the heart seen + starbucks
I mean,
the heart seen collection, is awesome and growing and can be see all around the world, it is fun, inspiring, -feeds the soul
just like starbucks!
so, in my mind, on the walls of starbucks everywhere.. heart seen photographs, from customers all around the world!
and, now, I remind here, that to be a true heart seen photograph; to qualify.. to meet the criteria
it has to be heart shapes found/photographed in our day to day environment, but which are not created with human intention.
I have 100's we can start with...
and now, they come in pretty quick, once people catch on.. so, it is also my idea, that
instead of print pictures, -putting them up, taking them down, changing them..
"digital!" -digital wall art, with heart seen photograph slide-shows, and! a way
an app! a way people can add them/incorporate write from their phones!
love all around!
wherever there is a starbucks... the heart seen...
what a great...
so,
dear howard Schultz,
"will you marry..
starbucks + heart seen?"
match made in heaven... oh! heavenly, what a great marketing adjective that is...
how 'bout, these drink names:
the glory, glory, hallelujah,
and the amen.
1 Comments:
I lthink this is a Fabulous idea!!! Yes, PLEASE!
Please send to Howard:)
Love,
Keeshie
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